Marketing Manager

Location: Home based, with national travel as and when required.

Working pattern/hours: Full time & permanent. Normal working hours are 35 per week, Monday - Friday, 09:00 - 17:00.

Salary: Up to £45,785 depending on skills and experience.

Direct reports: Yes

About JTL

JTL is a national apprenticeship provider specialising in the electrical and plumbing sectors, supporting thousands of apprentices and working with employers across England and Wales. We are proud to be an Ofsted ‘Good’ provider and a registered charity, reinvesting in our apprentices, staff and training facilities.

Our apprentices are at the heart of everything we do. We work closely with employers to develop the next generation of skilled tradespeople, providing high-quality training, support and guidance throughout the apprenticeship journey.

About the role

Job Purpose

To lead JTL's marketing activity for employer and learner audiences, developing and implementing strategies and tactics that support organisational growth, employer acquisition and learner recruitment.

The postholder will manage the delivery of JTL's marketing programmes, ensuring resources are deployed flexibly to meet changing organisational priorities and maximise marketing impact.

The role has a primary focus on employer acquisition and commercial growth while ensuring effective delivery of learner marketing activity. It will ensure campaigns grow our employer demand and meet our organisational priorities and commercial objectives.

Key Responsibilities & Accountabilities:

Marketing

• Develop and implement JTL's employer marketing and engagement strategy

• Identify new markets, sectors and employer growth opportunities

• Develop employer value propositions and marketing approaches with the Marketing Specialists/Leads

• Overall responsibility for lead generation - converting enquiries into enrolments, pipeline building, marketing-attributed revenue

• Analyse market intelligence, competitor activity and campaign performance

• Recommend strategic priorities based on insight and evidence

• Develop relationships with employers, employer networks and strategic partners

• Lead the team planning of marketing events, including JTL’s National and Regional Awards, trade shows and networking activity

• Ensure activity delivers measurable commercial outcomes with a YOY increase in apprentice starts, numbers of employers taking on JTL apprentices, and registrations on JTL commercial courses

Team leadership

• Line manage the Marketing Specialists/Leads and a Marketing Administrator, bringing forward innovative marketing tactics to achieve the aims of JTL’s Business Plan

• Work with the Head of Public Affairs, Communications & Marketing and Senior Internal Communications & Marketing Manager to influence strategy, set priorities and allocate workload

Innovation

• Champion innovative marketing approaches, including the effective use of AI, automation, CRM and marketing technology

• Identify opportunities to improve efficiency

Performance

• Monitor marketing KPIs, ensuring these are achieved and that ROI is maximised against agreed annual lead and revenue targets

• Report on activity effectiveness and return on investment

• Monitoring of delegated budgets

What we're looking for:

Essential

• At least B2B but preferably also B2C marketing experience with demonstrable commercial outcomes

• Experience developing marketing strategy as well as delivering campaigns

• Strong commercial acumen

• Able to identify AI and digital opportunities and implement improvements

• Excellent communication and stakeholder management skills

• A flexible and innovative approach; able to take initiative, work at pace and manage competing priorities.

Other requirements

• Willingness to travel nationally as required

Desirable

• Educated to degree level or equivalent; marketing or communications related qualification preferred

• CIM qualification or equivalent

• Driving licence and use of a car

• Experience in line management

• Event planning experience

• Agency management

• Sector knowledge or experience: building services engineering, construction, apprenticeships, education or skills

• Demonstrable record of undertaking structured relevant CPD in the most recent role

Why join JTL?

As part of our team, you’ll play a key role in supporting apprentices to develop the skills, knowledge and behaviours needed for successful careers within the plumbing and domestic heating industry, working in an organisation that values quality, professional standards and continuous improvement.

We offer:

• 25 days’ annual leave plus bank holidays, with additional days for long service and a Christmas shutdown

• Generous pension scheme with matched contributions

• Life assurance and occupational sick pay

• Optional private healthcare and regular health checks

• Access to an Employee Assistance Programme for you and your family

• CPD support, including funding for professional qualifications and ongoing training

• A supportive, collaborative and values-driven working environment, plus much more…

Safeguarding and inclusion

JTL is committed to safeguarding and promoting the welfare of young people and expects all its employees to share this commitment in conjunction with the requirements of the Prevent Duty and the positive promotion of modern British values.

We are an equal opportunities employer and are committed to creating an inclusive workplace where everyone feels valued and supported.

An Enhanced DBS check is required for this role.